Using email to communicate with your friends, family, and coworkers about your fundraising efforts makes it fast and easy for people to contribute to Powered by Hope on your behalf. In fact, some of our team members use email and social media strategies exclusively to meet their goal.
In order for this to be an effective tool, you’ll need to follow the steps below. One email or letter is usually not enough these days with all the communication we receive. Team members who reach and even exceed their goal most often utilize a combination of letters, emails, and social media strategies.
Initial Email Templates
Here’s how it works. If you choose not to send physical letters, you’ll want to use one of these email templates to send to your email list. Make sure to personalize it and most importantly always send individual emails addressed to individual people. Otherwise, it’s just spam and wont’ be read.
Team TobyMac Initial Email Template
Team NHA Initial Email Template
About ten days later, use this template to send an email to the same list, excluding those who have already donated or have already received a physical letter from you.
Team TobyMac Follow-up Email Template
Team NHA Follow-up Email Template
About a week after that, send one final email. Don’t worry that you are being too pushy by sending another email. Many people simply put a fundraising letter or email on their mental or physical to-do pile and accidentally forget about it. These people are often disappointed to realize that the opportunity to make a contribution has come and gone. So, go for it!
Team TobyMac Final Email Template
Team NHA Final Email Template
Please help us out by spreading the word with your friends on social networks.