Using email to communicate with your friends, family, and coworkers about your fund-raising efforts makes it fast and easy for people to contribute to Powered by Hope on your behalf. In fact, some of our team members use only email and social media strategies to meet their $1,000 goal. We’ll leave that part to you.
In order for this to be an effective tool, you’ll need to follow all of the steps below. One email or letter is usually not enough these days with all the communication we receive. Team members who reach and even exceed their goal most often utilize letters, emails, and social media strategies.
Primary Email Templates
Here’s how it works. If choose not to send physical letters, you’ll want to send one of these email templates to send to your email list. Make sure to personalize and most importantly always send individual emails addressed to individual people. Otherwise, it’s just spam and wont’ be read.
PBH 2010 Sample Email Template
2010 Team TobyMac Sample Email Template
About ten days later, send this email to the same list, excluding those who have already donated or have already received a physical letter from you.
PBH 2010 Follow-up Email Template
About a week after that, send one final email. Don’t worry that you are being too pushy by sending another email. Many people simple put a fund-raising letter or email on their mental or physical to-do pile and accidentally forget about it. These people are often disappointed to realize that the opportunity to make a contribution has come and gone. So, go for it!
PBH 2010 Final Email Template